It was director Sanjay Leela Bhansali who managed to convince SRK, stating that he wouldn’t do the film without him. At a time when the actor had created a certain type of image for himself with films like Baazigar, Kuch Kuch Hota Hai, Dilwale Dulhania Le Jayenge, Kabhi Khushi Kabhie Gham and Mohabbatein, Devdas came as a fresh wave of air for Shah Rukh