Who is Brian Niccol: Meet Starbucks’ new CEO

Brian R. Niccol was announced as the incoming CEO of Starbucks, set to start on September 9, 2024. Previously leading Chipotle, Niccol’s transformative leadership achieved a significant 800 percent revenue increase. His appointment follows Laxman Narasimhan and signals a new chapter for Starbucks as it navigates recent sales challenges.