37% of NEXA sales driven by smaller cities, 100 new ‘NEXA Studios’ to be set up

Maruti Suzuki launched its NEXA chain nearly a decade ago to offer a premium customer experience. The company announced its plans to expand into Tier II and III cities with NEXA Studios, smaller outlets providing full services. By the year’s end, 100 studios are expected to be established, targeting sales of 20 to 25 cars monthly per studio.