In August, aespa’s Karina led individual idol brand rankings with a score of 3,731,337, a 42.16% jump. IVE’s Jang Won Young came second, followed by ASTRO’s Cha Eun Woo, Girls’ Generation’s Taeyeon, and BTS’s Jin. Rankings reflected consumer participation, media coverage, and community awareness data from July 22 to August 22.