What being ‘very demure, very mindful’ means; decoding TikTok’s latest trend

The ‘very demure, very mindful’ trend, popularized by TikTok creator Jools Lebron in early August, has captivated social media. With its emphasis on natural, modest looks for work, the trend encourages mindfulness and self-awareness. It contrasts sharply with the ‘brat summer’ trend and garnered significant attention, accumulating nearly a million hashtag uses.