Why India’s best selling whiskey is so moderately priced

India’s whiskey market continues to grow, with McDowell’s leading as the best-selling brand due to its affordable pricing and quality blend of Indian grains and imported Scotch whiskies. In 2023, McDowell’s sold 31.4 million cases, making it India’s favourite whiskey. Other popular brands include Imperial Blue Superior Grain and Royal Stag Deluxe.