Amidst crisis, Malayalam cinema to get new film association

In the note, the filmmakers also pointed out that it is time to bring the Malayalam film industry into the present-embracing modern systems, legal frameworks, and collective responsibility. Rooted in principles that prioritise equality, cooperation, and social justice, this association would ensure that the rights of everyone in the filmmaking community are safeguarded, while fostering collaboration to elevate the industry to the next level, it said.