China’s BYD rides on partnerships to expand EV sales in Southeast Asia

Chinese electric vehicle (EV) giant BYD has gained a significant market share in Southeast Asia, surpassing rivals like Tesla. BYD’s success can be attributed to its distribution partnerships with local conglomerates, allowing the company to expand its reach and navigate complex regulations. Unlike Tesla’s go-it-alone approach, BYD’s partnership model focuses on brand proliferation rather than profit margins.