E-commerce firms may log 20% growth in festive sales this year: RedSeer study

E-commerce giants Amazon, Flipkart, and Meesho are set to achieve Rs 100,000-120,000 crore in sales this festive season, a 20% growth from last year, according to Redseer Strategy Consultants. High demand for mobiles, electronics, and premium products drives this surge. Quick commerce will see increased contribution, and multi-channel strategies are being employed to maximize consumer reach.