Logan Paul’s Prime Hydration faces lawsuit against Lionel Messi’s brand

Logan Paul faces a lawsuit from Lionel Messi’s drink brand Mas+ over trade dress infringement allegations by Paul’s PRIME energy drink. Mas+’s distributor, Mark Anthony International, responded with claims of anti-competitive behavior and unfair market tactics. A survey showed no consumer confusion between the brands, favoring Mas+ due to Messi’s popularity.