How one mistake of Adidas made Nike the market leader of sneakers

In the 1980s, Nike capitalized on Adidas’s missed opportunity to sign Michael Jordan. Nike’s groundbreaking deal with Jordan and the subsequent launch of the Air Jordan 1, despite violating NBA rules, propelled Nike’s dominance in the sneaker industry. This strategic move led to Nike surpassing Adidas in market value and solidifying its position as a leader in athletic wear.