Blinkit’s ‘Large order fleet’ service may bring more bad news for Amazon, Flipkart

Blinkit is piloting a program in Delhi NCR to deliver large items like luggage and appliances within 30 minutes. This move challenges traditional e-commerce platforms and aims to increase average order values. The company is testing a specialized fleet and may expand the program if successful. Competitor Swiggy Instamart is also exploring similar initiatives but focusing on kitchen appliances.