Doctors in Noida have reported an increase in the number of women under 40 seeking breast cancer consultation and treatment. Genetic testing has become crucial in early diagnosis and assessing risk factors. Lifestyle issues such as obesity, lack of exercise, and smoking and alcohol consumption contribute to the increase. Family history of cancer is also a prominent reason. Genetic testing enables personalized screening plans and preventive measures. October is observed as Breast Cancer Month to raise awareness about the disease.