Why is Vermillion Tika applied on the forehead?

The application of Vermilion Tika on the forehead is a timeless tradition that holds immense significance across different cultures. It symbolizes spirituality, identity, and heritage, and is associated with the activation of the third eye chakra. Vermilion Tika is also used in religious rituals and ceremonies, representing love and purity. It is believed to ward off negative energies and serves as a mark of celebration during joyful events.