Adobe kicks off Max 2023 event to showcase its AI innovations

Adobe has launched its creativity conference, Adobe MAX 2023, which will be streamed live for three days from Los Angeles. The event will feature product releases, speakers, and community engagement. Adobe will showcase its AI innovations, including generative AI, which enables businesses to create personalized customer experiences at scale. The company also unveiled new Firefly models and released over 100 major AI updates across its Creative Cloud apps.