World Cup: Why India vs Pakistan is cricket’s real influencer

India-Pakistan cricket matches generate toxicity on social media, fueled by amateur hate-mongering cyber ninjas and profit-seeking influencers. The rivalry between the two nations is a bonanza for advertisers and contributes to the economy. While there will be flag-waving and fervor on the ground, the cricketers themselves have displayed camaraderie across borders. The hope is that tempers do not flare on Saturday and that peace of mind prevails.