How Amazon, Booking.com, Tripadvisor and others aim to reduce fake reviews

Amazon, Expedia Group, Glassdoor, Tripadvisor, and Trustpilot have formed the Coalition for Trusted Reviews to combat fake reviews. The cross-industry body will establish best practices for hosting online reviews and share methods of fake review detection. The companies will also collaborate to define common standards for fake reviews, share information on fraudulent actors, and engage with academics and policymakers.