Apple leads global tablet market shipments: How other brands fared

Apple maintained its lead in the tablet market with a 38% market share, despite a 7% decline in worldwide tablet shipments in Q3 2023. Samsung followed with a 19% market share, while Lenovo secured the third spot with an 8% market share. Huawei and Xiaomi experienced growth, capturing 5.7% and 4.9% market share respectively.