Why retailers want Xiaomi, Oppo, Vivo, Samsung to cut prices

Mobile phone retailers have requested top smartphone brands like Xiaomi, Oppo, Vivo, and Samsung to slash prices of 4G smartphones. They also want these companies to push affordability schemes and marketing campaigns to clear inventory. The retailers see a surge in demand for 5G smartphones in the sub-15,000 segment. Xiaomi, Oppo, and Realme are set to launch affordable 5G smartphones.