India to become top market for Netflix this year: CEO

Netflix CEO Ted Sarandos announced that India is becoming one of the top growth markets for the OTT giant. India has shown a 30% growth rate in view hours, 25% revenue growth year-on-year, and the highest paid net additions globally. Sarandos attributed this success to getting the product-market fit right, dropping prices, ending password sharing, and the booming Indian economy. He emphasized the importance of having the right price point and programming that people love. Sarandos also highlighted the correlation between Netflix’s growth and the growth of internet connected television in India.