How AI may end up being a ‘threat’ to these Google employees

Google is reportedly considering a significant restructuring that could impact up to 30,000 employees in its ad sales team. The company aims to automate ad sales operations using AI-powered tools like Performance Max, which has become increasingly sophisticated. While job cuts are not currently planned, employees may be integrated into other teams. The potential layoffs would affect various roles, including account managers and campaign specialists. Google’s push for AI is driven by competition in the advertising landscape, but critics raise concerns about impersonalisation and algorithmic bias.