AI ads, payments and 5 other features that X will launch in 2024

Elon Musk-owned social media platform Twitter is transforming into the Everything App with a new Video Ecosystem. The platform will integrate AI to enhance the user and advertising experience, including search functionality and ad improvements. Peer-to-peer payments and content exploration features are also in the pipeline. Twitter plans to invest in creators, content partnerships, and original content creation, while strengthening its ads offering and expanding brand safety capabilities through partnerships. These developments aim to provide a richer user experience, seamless e-commerce integration, and greater benefits for users, merchants, and business partners alike.