Green drive: Hero Moto eyes e-bikes over ‘4 lakh

Hero MotoCorp plans to enter the zero-emission two-wheeler segment in partnership with Zero Motorcycles. The company will launch motorcycles priced over Rs 4 lakh and expand its green portfolio under the Vida brand. At the Hero World 2024 event, the CEO expressed the company’s focus on premiumisation in the petrol vehicle business while investing aggressively in electrics.