Benefit is in staying ahead of govt safety norms, not behind: Hyundai’s Puneet Anand on new car safety announcements

Anand further summarised Hyundai India’s safety first strategy by saying that the carmaker is not only talking the language of the government, it is also understanding what the Indian consumers want. Even in rural markets today, Hyundai reports that 80 percent of its orders are placed for the top-end trims of its offerings. This includes the ADAS variants of premium offering such as the Verna as well.