Border villages join festive e-shopping rush

Small towns in India, such as Hayuliang in Arunachal Pradesh and Haroa in West Bengal, are contributing significantly to e-commerce sales during the festive season. Platforms like Flipkart, Amazon, and Meesho are witnessing a surge in orders from these areas. Companies are strengthening their supply chains and delivery networks to cater to the demand. Factors like deals, brand choices, and home delivery convenience are driving consumers in small towns to shop online.