Meesho takes plunge into branded business

Meesho, backed by SoftBank, is expanding into the branded segment of ecommerce, allowing users to buy products from national and regional brands like Decathlon, Philips, and Bajaj. This move aims to cater to users seeking branded products and comes during the festive season. Meesho will generate revenue by charging a 4-5% commission from these brands, diversifying its business beyond its traditional focus on unbranded, low-priced products from small and medium sellers.