Running low on ad revenue, MC devises happy way out

Officials of the Ludhiana municipal corporation in India have proposed a mobile application that would allow anyone to book advertisement sites from home. The move is an attempt to generate revenue through advertising without relying on private firms. The proposal has been approved by the technical advisory committee and is now awaiting implementation. Currently, the municipal corporation has only one advertising firm, but its attempts to auction sites have been unsuccessful. The Covid-19 pandemic has also negatively impacted advertising revenue.