The Shift in Box Office Success Metrics Post Pandemic: Is 50 cr The New Benchmark In Bollywood? An ETimes Exclusive!

The COVID-19 pandemic altered the film industry’s success benchmarks. Before, Rs 100 crore signified a box office hit, but now Rs 50 crore is the new standard. This change reflects shifting viewing habits and the impact of digital platforms. Despite smaller box office numbers, films remain profitable through various revenue streams including OTT and satellite rights.