TikTok wants to be more like YouTube, here’s how

TikTok is testing the ability for users to upload 15-minute videos, increasing its video upload limit from 10 minutes. The move puts TikTok in direct competition with YouTube, as it aims to attract longer-form video creators who typically post on the platform. The expanded time limit will provide creators with more flexibility when sharing content such as cooking recipes, beauty tutorials, education content, and comedy sketches. Previously, TikTok was known for its short-form videos, but it has been gradually embracing longer videos in recent years.