When and why is Tulasi Mata ki Aarti performed? Understanding the significance of the sacred ritual

Tulasi Mata ki Aarti, a sacred ritual in Hinduism, honors the holy basil plant as a goddess. Performed during Tulasi Vivah, Kartik month, and daily, the aarti involves devotional songs and offerings to invoke blessings of purity, protection, and prosperity. Devotees believe it strengthens their connection with the divine and brings positive energy into their lives.