ASMR videos explained: Why do they work for some and not for others?

ASMR (Autonomous Sensory Meridian Response) has grown popular for its relaxing auditory and visual stimuli since the early 2010s. These videos use sounds like whispering and tapping to create a calming effect. While many find ASMR helpful for stress relief and sleep aid, others remain indifferent or uncomfortable with the experience.