Bhavana’s ‘Hunt’ and Manju Warrier’s ‘Footage’ have underwhelmed at the box office despite being highly anticipated Malayalam films. Released on August 23, 2024, neither film managed to gross Rs 50 lakhs in Kerala. Directed by Shaji Kailas and Saiju Sreedharan respectively, their poor performance has been linked to insufficient promotion. Social media reactions highlight the importance of effective marketing to attract audiences. Netizens expressed their disappointment, citing difficulty in even locating trailers.