BTS’ Jin, ASTRO’s Cha Eun Woo, and Kang Daniel claim top spots in September’s K-Pop Idol Brand Value Rankings

BTS’ Jin leads the September K-Pop brand value rankings by the Korea Brand Reputation Research Institute. Analyzing data from 730 male idols, the study focused on consumer participation, media activity, communication, and community engagement. ASTRO’s Cha Eun Woo and Kang Daniel follow closely behind. Other notable mentions include BTS’ Jimin and SHINee’s Minho among the top 30.