Campa effect? Coca-Cola plans price cut

Coca-Cola plans to reduce the price of its 400 ml PET bottles from Rs 25 to Rs 20, likely starting in Southern markets, by repackaging them as 250 ml with 150 ml free. This move follows Campa Cola’s aggressive pricing, with Coca-Cola’s distributors needing to clear existing 250 ml stock priced at Rs 20.