Canada’s news media wins ad battle against Google; India next?

After years of harsh negotiations and pressure tactics, which saw many social media platforms block news content in Canada to avoid having to compensate media companies, Ottawa and Google recently announced a “historic” agreement, where the tech giant would pay Canadian media companies compensation for the loss of advertising revenue. Meta, the Facebook parent company which is also affected by the new legislation, still opposes the text which it called “fundamentally flawed”. In February this year, BJP Rajya Sabha MP Sushil Kumar Modi had floated a similar idea where tech giants would have to share ad revenue, which they earn from posting news reports, with media organisations who are the original content publishers.