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China approves 105 online games after draft curbs trigger massive losses
China’s press and publications authority has approved 105 new online games, providing support to the industry after proposed curbs caused massive losses for major game makers. Tencent’s “Counter War: Future” and NetEase’s “Firefly Assault” were among the approved games. The guidelines for online gaming include banning incentives for log-ins or purchases, limiting recharges, and warning against irrational consumption behavior. The Chinese online games market generated over 300 billion yuan in sales revenue in 2023, with 668 million players.