Television’s new show, Pashminna, starring Nishant Singh Malkani and Isha Sharma, is the first TV show to be entirely shot in Kashmir. The actor compared the show to a Yash Raj movie and expressed excitement about shooting in the snow. The aim of the show’s creator Siddharth Kumar Tewary was to make it look like a grand cinema for the small screen. Nishant’s character, Raghav, is a sharp businessman who is emotionally closed off due to a traumatic childhood experience.