Global smartphone market sees 6.5% growth in Q2 2024: These are the top smartphone brands in the quarter

Q2 2024 smartphone shipments rose 6.5% YoY to 285.4M units (IDC). Samsung leads at 18.9%. Fourth consecutive growth quarter observed. Premiumization benefits Apple and Samsung, while Chinese OEMs focus on low-end. Gen AI phones to reach 234M units, capturing 19% market share. According to Nabila Popal, mid-range faces challenges; BOM costs pressure OEMs.