Google has new AR beauty tools for online shoppers

Google has introduced new augmented reality (AR) tools for users looking to buy cosmetics and beauty products. Users will now be able to try on hair color and foundation through AR features on mobile browsers. The new AR beauty category includes hair color, with brands like L’Oreal, Splat, and Revlon available to try on. Google is also expanding the use of these features and introducing AR lip and eye makeup options in the coming weeks. Additionally, Google’s shopping ads now offer an inclusive try-on experience, allowing beauty brands to showcase their products more interactively.