Google’s new rules will make your Gmail inbox cleaner, here’s how

To reduce clutter in Gmail inboxes, Google is implementing new requirements for bulk senders. These include authenticating emails using best practices, enabling easy unsubscribing with one click, and keeping spam rates under a certain threshold. Google has already seen a 75% decrease in unauthenticated messages, which helps block malicious emails. The company is working with Yahoo to make these changes the industry standard.