How Amazon’s ‘dirty diapers mistake’ killed this multi-million dollar family business

Paul and Rachelle Baron’s Beau & Belle Littles collapsed after a 2020 one-star review over a faeces-stained diaper resold by Amazon. Customer photos and helpful marks boosted visibility, overshadowing positive reviews. Amazon’s inspection failed; actions followed Bloomberg’s report. Now $600,000 in debt, the Barons seek additional work. Amazon spokesperson cited process improvements.