How Blinkit, Swiggy Instamart & BigBasket plan to ‘change’ gifting this Diwali

Quick commerce companies such as Blinkit, Swiggy Instamart, and Big Basket are joining forces with FMCG giants like Parle, Mondelez, and ITC for the first time this festive season. They plan to offer special packs and promotions while boosting inventory by up to 60%. The collaboration aims to capture a larger share of the festive gifting market.