Mahindra hits record high with 54,504 SUV sales in Oct ’24: What drove the surge

Mahindra & Mahindra reported record-breaking auto sales in October, with 96,648 units sold, a 20 percent increase year-over-year. The rise in demand was driven by festive season interest, particularly for the new Thar ROXX and discounted XUV700. Domestic SUV sales hit 54,504 units in a peak performance for the company.