Social media: How to become an influencer while in college?

Prominent brands like Starbucks and PayTM are recruiting college students as social media influencers on platforms like Instagram and YouTube. These students have a minimum of 500 followers and create engaging content in exchange for free merchandise and event passes. Aspiring influencers should choose a niche aligned with their passions and research the market. They should also understand the dynamics of different social media platforms and create high-quality, authentic content.