‘Some brands can outperform the sector even in slowdown’

Maximising shareholder value involves enhancing a brand’s relevance and differentiation. This becomes crucial during economic slowdowns, particularly in the sluggish FMCG sector. Brands such as Maggie, Tanishq, Zomato, Royal Enfield, and Surf Excel excel by being meaningfully different and strategically positioned. These brands are resilient and drive growth as per Kantar BrandZ report.