This genAI-powered keyword tool for Apple iOS aims to help advertisers engage with non-English audience

Mobile adtech company Affle (India) has launched a new tool called Generative AI (GenAI) that enables advertisers to reach vernacular audiences on the iOS App Store. The tool, available on Affle’s performance-focused Apple Search Ads (ASA) management platform Newton, provides multilingual keyword recommendations to help advertisers target users who search in their native language. The tool automates keyword research and provides access to relevant native words for app advertising campaigns, allowing advertisers to scale and optimize their campaigns. The tool has been successful for businesses in various industries, including e-commerce, retail, fintech, banking, insurance, gaming, and foodtech.