Tobacoo ad ‘non-skippable’ for OTT: Health ministry proposes new regulations

The Union health ministry has proposed amendments requiring OTT platforms like Netflix and Amazon Prime to display non-skippable anti-tobacco health warnings. These include 30-second health spots and 20-second audio-visual disclaimers on the dangers of tobacco use, shown immediately upon launching the platform. The regulations apply to both Indian and foreign films, regardless of their certification status.