Why analysts believe 2024 is last year for Amazon, Flipkart to offer big discounts

Amazon and Flipkart are projected to dominate India’s festive smartphone sales, capturing nearly three-fifths of the market with aggressive discounts and targeted marketing. This may be the final year for such deep discounting as government agencies explore regulations to balance online and offline pricing. Premium devices in the Rs 30,000 and above range will see significant traction.