Raksha Bandhan was celebrated with enthusiasm on digital platforms, with companies like Zomato, Swiggy, and Paytm participating. Zomato sent greetings to BlinkIt, while Swiggy shared humorous posts involving brother-sister conversations. Paytm marked the occasion with a special clip celebrating sibling bonds. WhatsApp offered users creative ways to send Rakhi wishes, including photos and GIFs.