Zoon to zyeun: How Iltija Mufti’s PDP slogan has been adopted by NC

The Kashmir poll campaign saw National Conference adopting a slogan originally coined by PDP’s Iltija Mufti, creating an energetic and competitive atmosphere. The catchy chant spread widely on social media and among supporters, heightening the rivalry as both parties gear up for the much-anticipated election results after a decade-long wait.